Industry Insights

Brought to you by:







Industry Insights

Guest Blog: Jon Torrens, Presentations Like Games

Jon Torrens discusses what great games do and how to apply these to your presentation

View more

GUEST BLOG:Working in-house or for an agency – the questions to ask when starting in marketing

Marketers, particularly those starting their careers, have to make a choice – do they work in-house for a company, within their marketing department, or do they join an agency? This month Chris Measures discusses the pros and cons of each route.

View more

5 Key Ways To Bag Yourself A Digital Job

Scarlett Wilson, a Keele University graduate and currently working as a Digital Marketing Executive, discusses 5 key ways to bag yourself a digital job.

View more

Guest Blog: Freelance vs agency – what a client needs to know

This month Chris Measures discusses picking the right size of agency for your needs, and in particular the pros and cons of choosing a freelance rather than a larger agency.

View more

Guest Blog: Chris Measures, Keeping clients happy - start with a brief!

Clients and creatives are often coming from completely different directions when it comes to creating marketing collateral or campaigns.  Chris Measures outlines 3 ways to maximise the chances of success.

View more

Guest Blog: Chris Measures, Marketing qualifications – do you need them?

Marketing qualifications require considerable investment, of both time and money.  Chris Measures outlines four factors for you to consider before you spend your hard earned cash.

View more

Guest Blog: Chris Measures, Learning to Switch Off

Feeling overwhelmed? Can't switch off from work? Chris Measures supplies 4 easy steps to ensure you maintain the balance between life and work. 

View more

Guest Blog: Chris Measures, Creative Collaborations

Chris Measures expresses how important it is to play nicely with others.

View more

Guest Blog: Jon Torrens, Empathy is King

Jon Torrens reveals the importance of empathy and consideration to your audience.

View more

GUEST BLOG: Jon Torrens, Help Yourself

Jon Torrens gives his top tips on how to make your social media relevent and interesting. 

View more

Guest Blog: Elma Glasgow, How Copywriting Can Give You Charisma

Elma Glasgow discusses how to capture the eyes and the hearts of people with your writing. 

View more

Guest Blog: Chris Measures, Managing Your Finances - Why You Can't Be Too Creative

Chris Measures explores the financial side of running your own business. 

View more

Guest Blog: Chris Measures - Knowing when to say no

There's a fine line between having a healthy new business pipeline and wasting your valuable time working with companies that are either never going to pay or will suck up so much of your resource that you’ll make a loss on the job. So how can you spot the companies and individuals that you should run a mile from?

View more

Guest Blog: Jon Torrens, How to do great public speaking

How to get better at public speaking. Don't start by telling your audience what's coming next beyond a very rough outline, otherwise there's no reason for them to listen to the whole thing.

View more

Guest Blog: Jon Torrens, How to give the best presentation ever!

Jon shares his tips about how you can give the best presentation ever!

View more

Guest Blog: Wayne Hemingway, On Creative Education

Wayne Hemingway describes how creativity must be consistantly nurtured. 

View more

Guest Blog: James Cotton, The League of Extraordinary Communicators

Published in Talk Business Magazine, James Cotton discusses the importance of communication and how standardized email is eroding business relationships

View more

Guest Blog: SPK- Choosing your mentor

Coaching and mentorship is getting more popular in the SME-world. Also start-ups and young entrepreneurs can benefit from the expertise of a business coach, here are some handy tips to know how to pick the right fit.

View more

Guest Blog: Allard Roeterink - Why would Information visualisation be useful for companies?

In a world of rapidly increasing data mountains, data visualisation can play a significant role in how to communicate this data to the outside world. Find out more about how it can help your company

View more

Guest Blog: Chris Measures - Consumer psychology and tapping into the herd mind

As marketers we need to understand how customers operate if we’re going to successfully engage with them. Structure campaigns accordingly and you can change behaviour and ensure your message gets across.

View more

Guest Blog: Chris Measures - Cows, herds, social media and innovation

When it burst upon the scene, social media (and indeed the whole internet) was seen as a chance for individuals to get their voices heard. But in fact it hasn’t really worked like that. People can share much more of their lives online, but that doesn’t mean the world is listening!

View more

Guest Blog: Chris Measures, Getting into PR – where do you start?

Chris shares with us how he started his career in PR and his 5 tips to help you do the same, from standing out from the crowd to getting your first interview.

View more

Guest Blog: Chris Measures, Keeping clients happy – seven ways of building relationships that last

Strong client relationships are at the heart of every successful creative business – start building them early and you’ll make your job easier, more rewarding and generally more fulfilling. Fail to do this and things will break down quickly – and often acrimoniously. Here are our 7 top tips to building client relationships.

View more

Guest Blog: Rencontres Audiovisuelles - Getting your film noticed at a festival

Have you ever wondered how films are selected for short fim festivals? What makes a film stand out for the judges? Well look no further and check out these handy hints and tips from a programming coordinator

View more

Guest Blog: Doris Prügel-Bennett - stepping into another’s shoes

How you can achieve better interpersonal skills!

View more

Guest Blog: Chris Measures - Creative vs Business?

For too many people a ‘creative business’ is a contradiction in terms – how can you balance being artistic and actually making some money.

View more

Guest Blog: Chris Measures - Is there any point to PR agencies?

Whether you are a nascent Cambridge startup, a giant multinational or a government department, PR can get you noticed. I’ve seen this amongst the companies I work with – sure, money is tight but they know PR can deliver results

View more

Guest Blog: Chris Measures - Media training, where it goes wrong

How to get your message and personality across when infront of a camera!

View more

Guest Blog: Chris Measures - The marketing mix – PR vs Advertising

There are now real signs that the world is changing – it isn’t a command and control model anymore. We’re not watching TV (or TV ads) as much and new digital channels, like social media, are much more about conversations and content, not just slick one-way ideas. How is the digitial age effecting advertising?

View more

Guest Blog: Gareth Wild, On Research

Gareth Wild discusses how research is the backbone of creativity. 

View more

Guest Blog: Sandra Cain - Better public relations!

This article can help you get your PR right

View more

Guest Blog: Chris Measures - Social media and the sales funnel

Due to its massive growth companies are flocking to social media. In today’s world you can’t be a self-respecting marketer without a Facebook page, Twitter handle,YouTube channel, LinkedIn profile, blog,Pinterest board etc.

View more

Guest Blog: Chris Measures - When to give up on an idea!

It used to be that failing in business was a potentially catastrophic black mark in the UK, but over the last decade attitudes have changed, it is better to have tried and not succeeded than to not to have bothered at all.

View more

Guest Blog: Chris Measures - Why consultants are good for businesses

Consultants can be good for business, find out if hiring a consultant could suit your company

View more

Guest Blog: Ed Barber - How to capture your best work

Good presentation techniques are something that you will develop with experience, but here are some practical tips from a professional photographer on how to use a photographer to capture your work!  

View more


Back to top