Choosing Photos

Put your best foot forward when selecting images

How to select your best images for a presentation


  • What is it (object, size, material, colour, technique)?
  • What can it do (different environment / context / accessories)?
  • Analyse your strongest points, and show them.
  • If you are about colour, show it. If you have great craft skills, show it.
  • If you do public art, show it.


Preparing images for selection

Stage 1: Selection for grants and exhibitions – be factual, but eye-catching at the same time.

Stage 2: Selection for PR – professional quality photography is required together with eyecatching



Points to consider:

  • Clean, clear images that are in focus.
  • A clear background makes it useful as a 'cut out' for publication.
  • Combination of detail and overall shots, combination of landscape and portrait format.
  • Have a variety of factual and styled eye-catching images available.
  • The best and the worst images are the ones with models!


Labelling and captioning slides:

  • Get a pen suitable for slides, write your name and telephone number, and number your slides individually. Sometimes labels can jam projectors, so be careful that any labels on your slides are not old and peeling off.
  • Add a caption on a separate page with your name, address and contact number. Number each individual slide with title, object description, material, size, year and photo credit.
  • Ensure that your slides are in slide packs. Be practical, and do not be too artistic - it is very irritating if you are unpacking a thousand applications!
  • Don’t send slides with glass - they break.
  • Learn from others - look at magazines, brochures and picture libraries, and see what
  • works.
  • Be consistent - also think about your image, brand and presentation in your portfolio and showcase.


 Don’t forget: one great image can last for years!

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