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How to sell to the public

Selling direct to the public


“It’s about making your customers feel they are special and getting their money at the end of

the day, that's how you keep going. I love my work because I enjoy making beautiful pieces of

silverware. If I didn’t look after and value my customers they wouldn’t come back and I would

not be able to indulge in what I love doing.” (David Clarke)


  • When selling direct to the public, remember that this takes time on a one-to-one basis, so charge for it.
  • When visiting peoples' homes, be respectful, punctual and enthusiastic.
  • Be passionate about your work – you are selling yourself as well as the product.
  • You will be responsible for the end packaging, so ensure that it reflects the quality of your work.
  • Always follow up with a card and information on your latest collection - remember that clients have friends with disposable incomes!
  • When working to commission, ask for a pro-forma invoice or a deposit for work to be carried out.
  • Never leave invoicing until after delivery. Always invoice by or on delivery.
  • When selling through the internet to the public, make sure that you have good delivery network and payment procedures; consider what happens with faulty goods, credit control and insurance.
  • For overseas clients, have you considered the costs of packaging?
  • One advantage of the internet is convenience. If you can't follow up orders quickly and deliver within specified times, don’t sell over the internet; use it instead as a marketing and promotional tool.

Courtesy of David Clarke, contemporary silverware designer


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