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Case Study by Relative Strangers Interactive

CBC's Demystifying McLuhan HTML5 website and UGC contest

CBC's Demystifying McLuhan HTML5 website and UGC contest

DEMYSTIFYING MCLUHAN MASHUP CHALLENGE

CBC Digital Radio audiences were invited to remix, rework and recreate Marshall McLuhan's messages in a mashup competition. Users had the opportunity to download copy-right cleared CBC archive video & audio archive materials and combine it with copy-right

CBC's Demystifying McLuhan HTML5 website and UGC contest

DEMYSTIFYING MCLUHAN HTML5 AUDIO PUZZLE

Working in partnership with the Mozilla Foundation we created an amazing daily audio puzzle contest in which a series of Marshall McLuhan's famous and brain tingling media thoughts were scrambled. Users had the opportunity to re-arrange the words into the

CBC's Demystifying McLuhan HTML5 website and UGC contest

DEMYSTIFYING MCLUHAN HTML5 AUDIO PUZZLE SOLVED

This is one example of a daily puzzle. Users were given a hint and challenged to unscramble one of McLuhan's references to the state of 'private identity' in the electric age. Users who succeeded were entered into the draw for a daily prize and had the op

CBC's Demystifying McLuhan HTML5 website and UGC contest

DEMYSTIFYING MCLUHAN HTML5 AUDIO PUZZLE - WINNER

Here is a screenshot of the winner viewing the video clip. In this case McLuhan is on a CBC TV show where he answers an audience member who asks him, 'If we're now in a global village is there a chance we've all turned into global village idiots'. To whic


Project Details

I was the CBC Digital Producer on the their recent innovative HTML5 website "Demystifying McLuhan" produced in partnership with The Mozilla Foundation.

http://www.cbc.ca/mcluhan/


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