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Survey launches to find out how businesses use content marketing
Published: 04th November 2014.
Together they have launched a quick survey to capture key information about how organisations in the region are using content such as blogs, articles, infographics, e-newsletters and reports, to build a stronger online presence. According to recent research from the Content Marketing Institute, 88% of marketers in the UK are using content; it is an increasingly popular tool used to engage with audiences on the web.
Elma Glasgow, director of Red Ruby Copywriting, says, “Content marketing has become a powerful tool with the rise in the use of phones and tablets to browse online. This is how people are researching before buying, so it is vital that organisations have a strong online presence. Whether you are a sole trader, SME or a major brand, content marketing can result in enhanced customer loyalty and trust.”
Ed Goodman, director of Cambridge Business Lounge says, “By taking part in the survey people will help us build a picture of what businesses are doing to develop their online presence, which is vital to their success these days. We think it will be very interesting to see whether Cambridgeshire’s creative and dynamic side matches its excellent reputation for tech innovation.”
Both private enterprises and not-for-profits are being encouraged to answer a few quick questions. Even if organisations do not use content marketing at the moment, they can still get involved.
Survey participants can also enter a draw to win two fantastic prizes supplied by Red Ruby Copywriting and Cambridge Business Lounge. The deadline is November 28th.
Go to the survey: redrubycopywriting.com/contentmarketingsurvey
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