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Earning a crust as a young creative

Chompy Chomp Chomp

Published: 06th March 2014.

Learn how to earn a crust according to The Utopian World of Sandwiches

There are four ingredients young creatives need if they’re to be successful entrepreneurs: flexibility; being prepared to fail; a great support network; and passion – the mind-set to make your business your baby, according to Sarah and James ‘Woody’ Woodrow, founders of indie games company The Utopian World of Sandwiches (UWoS). 

UWoS was launched by the Woodrows in 2012 with the sole aim of making games that have a purpose.  Taking inspiration from a film about a family-run sandwich shop, the Cambridge-based husband and wife team, decided to start their own games company, in a shed, in their back garden.  Developing games that were made with love, and that people loved playing – in the same way that you make a sandwich.

Sarah and James will be inspiring young creatives in Cambridgeshire with their business journey at the Creative Front Futures event, on Wednesday 26th March 2014.  They will be sharing hints, tips and the four killer staples that are needed to become a creative entrepreneur.  During their ‘Talk Series’ presentation at 11:40am, they will cover how the name for the company was created and established, how the couple have funded their venture, and most importantly how they have fulfilled their lifelong dream of running their own games company.

Creative Front Futures is a unique event bringing together young people and creative businesses to showcase the extraordinary and diverse creativity and innovation that exists in the region. Creative Front Cambridgeshire is Anglia Ruskin University’s creative industries network which helps to connect talent with the diverse range of creative businesses in the area. This event is just one of the ways that Anglia Ruskin University, with the help of VIVID (Value Increased by Visual Design), funded under the European Interreg IV A Programme "2 Mers Seas Zeeën", is supporting its students and graduates to find work or to start up businesses.

Having met at Art College, Sarah and Woody decided to combine their user experience design, and animator skills to develop games that would bring people together, while achieving the work life balance that they truly desired.  With a dash of help and support, and a peppering of courage the enlightened duo embarked upon their creative journey which has so far seen them launch the increasingly popular, Chompy Chomp Chomp. A maze-based multiplayer game, which sees players chasing each other around trying to eat their opponents and is available on Xbox Live, Desura and coming to Wii U very soon.

Commenting on their involvement with the Creative Front Futures event, Sarah said: “We want to share the evolution of our business, so that others can learn from our experiences and feel inspired to do what they really want, and follow their dreams.  Using the film about a family-run sandwich shop as a catalyst for change, we have taken the plunge and moved away from the nine to five approach of working for someone else.  Creating something of our own hasn’t been easy, but it is definitely satisfying.”

Wayne Hemingway, one of Britain’s most acclaimed designers is guest of honour at the forthcoming Creative Front Futures event, and will join Woody and a number of acclaimed Cambridge creative aficionados such as WeThreeClub, Studio24 and Onespacemedia to share their inspiration.

Creative Front Futures is free to attend and will take place from 9am to 5pm on 26th March at Cambridge Junction, CB1 7GX.  To register for a delegate place at Creative Front Futures please visit  Follow Creative Front Futures on Twitter at @creativefront; on Facebook on Instagram @creativefront. 


For any press enquires, please contact Alison Taylor or Zoe Scorer at Conscious Communications:;; 01223 393 812. High resolution images available on request. 


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