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Cambridge Artists & Film Makers to Create Digital Window Displays for the Tour de France

Tour de France

Published: 09th April 2014.

Windows belonging to shops and businesses in Cambridge are set to be transformed by artists and Cambridge film-makers this summer for a project to mark the Tour de France’s visit in July.

During the weekend before Stage 3 of the Tour starts in Cambridge, as well as showing rare archive footage of cyclists in Cambridge from 1932 onwards, screens in shop fronts and business receptions will display digital work by artists, photographers and film-makers to highlight the city’s place as one of the UK’s leading centres for cycling, technology and innovation.

Professional and amateur artists, schools, groups and organisations are all being invited to submit work relating to cycling and technology in digital form. The material chosen will then be made into a 15 minute work, to be put on DVD and played out continuously on screens across the city from Friday 4 to Monday, July 7.

Property consultancy Bidwells is supporting the project, which is being run by Cambridge City Council in partnership with the Cambridgeshire Film Consortium.

It forms part of the Vélo Festival taking place throughout Cambridgeshire from May to September, and is just one of several artistic and cultural activities that will be taking place to celebrate the visit of the Tour de France.

“Creativity is an integral part of the city’s DNA, from Footlights to the Science Park, which is why we are so keen to help bridge that gap between artists and the community,” said Richard Pilsworth of Bidwells.

“What is particularly exciting for us is the thought of ‘experiencing’ the art in places you would least expect to bump into it – for example when you turn up for a meeting, in a shop window, as you commute to and from work. We hope that local businesses really get involved in this city-wide initiative.”

Sarah Brown, Cambridge City Council’s Executive Councillor for Community Wellbeing said: “This is the biggest annual sporting event in the world, and a great opportunity for Cambridge. I’m thrilled to see local businesses and artists collaborating to showcase the city.”

 

Source: Cambridge Evening News

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