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Creative Front Futures opening young minds to creative career possibilities

Wayne Hemingway MBE

Wayne Hemingway, MBE

Published: 17th February 2014.

Careers advisers and teachers need more support and training to enable them to open young people’s minds to the many exciting career paths available in the creative industries, according to Wayne Hemingway, one of Britain’s most acclaimed designers and guest of honour at the forthcoming Creative Front Futures, being held on Wednesday 26th March in Cambridge.

The creative industries contribute £71.4 billion each year to the UK economy and a large proportion of creative enterprises are micro-businesses, started by young creative entrepreneurs.  Creative Front Futures is a unique new event that will bring together young people and these creative businesses in a showcase of the extraordinary and diverse creativity and innovation that exists in Cambridge, a city more commonly known for its academic prowess, than for its creative talent. The event is one in a series of Creative Front Cambridgeshire initiatives led by Anglia Ruskin University with the help of funding from VIVID (Value Increased by Visual Design), funded under the European Interreg IV A Programme "2 Mers Seas Zeeën".

Wayne Hemingway MBE, co-founder of the Red or Dead label and now owner of multi-disciplinary design agency HemingwayDesign, said: “The creative industries offer some of the most accessible and fulfilling career paths for young people today.  The digital age has opened up a world of new opportunities for creative talents to be utilised commercially, but many school careers advisers just aren’t equipped to advise children adequately about the many paths they can choose from.”

“Through Creative Front Futures we will be aiming to give youngsters a vision of what they can aim to achieve with their futures.  There will be many different directions they can take their careers, many of which they most likely haven’t even dreamed of.  All they need is the determination to make things happen and the time in which to explore their potential.  

“Unlike with other interests and talents, if you’re a creative person you can simply get on and practice what you do well in your own time, from a really early age – film, fashion, art, photography, design, drawing.  The more a youngster practices, the better equipped they’ll be to make an entrepreneurial creative career out of doing what they love.”

Chris Owen, Head of the Cambridge School of Art at Anglia Ruskin University said: “The Creative Front Cambridgeshire initiatives are design to stimulate, incubate, grow and further the creative industries in the region.  This event will encompass inspirational talks, workshops and master-classes, together with an exhibition of creative Cambridge businesses, and we’re grateful for the support of VIVID which has made it all possible.    

“Anglia Ruskin has a strong track record of harnessing creative talent, entrepreneurship, future-thinking knowledge transfer and connections between industry and academia.  We promote and profile a diverse range of creativity within the visual design sector in our region to build dynamic and sustainable relationships, establish a virtual creative incubator and provide creative showcase and networking opportunities for specific visual design sectors.” 

Creative Front Futures is free to attend and will take place from 9am to 5pm on 26th March at Cambridge Junction, CB1 7GX.  To register for a delegate place at Creative Front Futures please see below. Follow Creative Front Futures on Twitter at @creativefront or Facebook


Press contacts: for further information contact Alison Taylor or Zoe Scorer at Conscious Communications:;; 01223 393 812.


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