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AdNiaM House Presents the Intellectual Property (IP) Fundamentals of Building your Brand Online
This one day course is designed to help attendees build their personal and business brands online backed by strong underlying knowledge of intellectual property (IP) matters.
Social media and other digital marketing methods present huge opportunities for enterprises of all sizes. By harnessing the power of the web, you can exponentially grow your reach – whether you are promoting your content online, selling niche products, pursuing new markets and so on.
Sound understanding of IP issues is vital. We have all heard about companies that have been acquired, with a large proportion of value being placed on the intangible assets – the trademark, copyright and other IP. We’ve also heard about others who have spent huge amounts of money in litigation or on for fines for IP infringement. Even if you are a start-up or small business thinking that it is still too early to matter – it starts to matter when it matters – it could be just when you are about to strike that important deal or when you start getting noticed by competitors.
You cannot avoid all risk but you can work smart. Learn how to maximise the protection of your IP offline and online so that you can build your brand with confidence. Take the small necessary steps now that could save you time and money in future.
The course coverage will include legal and business issues on:
- Promoting and sharing content on social media platforms.
- Search engine marketing – meta-tags, keywords and domains.
- Online advertising and trademark use.
- Online business models.
Suitable for: Enterprises relying heavily on online promotion or distribution; Tech, media, design and other creative sector workers using the web as a primary channel; Start-ups and small business owners responsible for overseeing the marketing function; Communication and brand management executives.
The course is run mainly in a workshop style which includes covering real cases submitted by attendees to help them take away practical knowledge that they can apply immediately.
You can book your place here.
Course Fees for individuals/sole traders: £165.00
Coporate Employees: £195.00 per person
Booking Deadline: 16th September 2014
- Event Details
- Date: Thursday 18th September, 9.30am-4.30pm
- Venue: CB1 Business Centre, Twenty Station Road, Cambridge
- Postcode: CB1 2JD
- Go to the venue on Google Maps
- Contact Details
For more information on Creative Front, please contact email@example.com
To learn more AdNiAm House, please visit their website at http://www.adniam.com/