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Understanding Intellectual Property and Marketing Planning

Understanding Intellectual Property and Marketing Planning

Commercial Strategy Masterclass for Informatics and Interactive Media Businesses

This one-day workshop is designed for businesses that own, design or develop creative and digital technology assets and are looking to pursue new commercial avenues or expand their audience reach.

Two vital business areas are covered – how to position your offering in a competitive market space and how to protect and exploit your intellectual property (IP) effectively. This hands-on session is designed to demystify topics that sometimes appear complex and give practical knowledge that can be applied immediately to help owners and managers move forward with confidence.

In addition to covering fundamental information, the session is designed to be highly interactive to allow valuable discussions and on-the-go strategic thinking. During the day, delegates will be challenged through IP Quest - a unique and engaging game that puts IP decision making in a business context into delegates’ own hands, ensuring that they leave with the necessary mind map of which IP rights are the most relevant and why.

Understand the nature of intellectual property and why it matters.
Help you decide whether and when to pursue legal advice.
Identify key issues that affect your competitive positioning.
Help minimise risk and expensive legal mistakes.
Maximize your brand value to attract investment and funding.
Help you better manage new product development.
Identify IP and marketing areas to tackle within business plans to take advantage of commercial   opportunities.

Suitable for: start-ups, managers, marketers, c-level executives and investors in game development, data management systems, content management, web, social networks, e-learning, online marketing and other related areas.

Course Fees: Early Bird Rate until 31 Oct 2014 - £180.00; Full rate - £280.00
Includes lunch and refreshments

Booking deadline: 10 November 2014

Event Details
Date: Tuesday 11th November, 09:45 - 16:30
Venue: CB1 Business Centre
Postcode: CB1 2JD
Go to the venue on Google Maps
Contact Details

For more information on the event, please visit 

For more information on Creative Front, please email 

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